2008 Hot Markets — Charting Your Course
Stay After Schools
At Number 24, and graduating, is higher education ($151B, +7 percent; with $3.2B to print, +7 percent). Alternative private education ($1.1B to print, +11 percent) gets an A+ in marketing as it outwits traditional, overbuilt private and public universities and colleges. Tuitions ($1.0B to print, 0 percent) will maintain direct mail, outdoor/transit advertising, free-distribution media containing inserts and viewbooks.
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- People:
- Jack Welch
- Places:
- United States
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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