2008 Hot Markets — Charting Your Course

Cultural events ($0.5B, -17 percent) and athletics ($0.4B to print, -17 percent) will cut back as discretionary consumer spending de- clines. Development ($0.2B, 0 percent) will continue major campaigns to refill shrinking endowments.

At Number 25 is government/federal and state ($4.8T, +4 percent; with $3.0B to print, 0 percent). Congress will likely raise the public debt ceiling to more than $11T⁶ mostly to cover national security. Defense and homeland security ($0.4B to print, +8 percent) and state government ($1.4B, +7 percent) will be the only growth categories for ink. However, the biggest buyer will be health and human services ($1.4B to print, 0 percent).