2008 Hot Markets — Charting Your Course

These 25 hottest market sectors should account for more than 68 percent of U.S. GDP and 94 percent of all printing sales. Off the list in 2008, but still billion dollar buyer sectors, are Number 26 religion and charity ($2.4B to print, -17 percent), followed by energy ($1.7B to print, -26 percent), business/professional services ($1.6B to print, -20 percent), elections ($1.0B to print, +80 percent) and scientific/technical instrumentation ($1.0B, -10 percent). Rank the relative demand of each category to the geographies of your production and sales operations and sell proportionally.