This year may be the first since 1976 to see print sales fall year-from-year. The uninformed competition will likely misstep, but you—the reader—will take market share by targeting the hottest markets. Happy New Year! PI
About the Author
Vincent Mallardi, C.M.C., is a well-known printing forecaster and presenter at major industry meetings. He has been the author of “Hot Markets” for the past 28 years. The complete 196-page “Hot Markets for 2008-2009” report is available for purchase at www.pbba.org or by calling (866) 546-2005.
- People:
- Jack Welch
- Places:
- United States
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org