2008 Hot Markets — Charting Your Course

Professional/educational books ($3.6B to print, -16 percent) will be victim of both price excesses, as students get poorer, and instructors migrate to custom digital content, which is not easily controlled or protected. Periodicals ($5.8B to print, -9 percent) are cutting back frequencies, page counts and circulations—a slow death for many full-web heatset printing plants. Other/non-traditional publishing ($1.4B to print, -11 percent) will level off as foreign-language/content publications and newspaper FSIs consolidate.