2008 Hot Markets — Charting Your Course

Just the opposite is true for biotechnology ($0.9B to print, +14 percent), which is emerging with new breakthroughs that require introduction and marketing print. Magazine and newspaper ROP, bind-ins and FSIs, as well as outdoor advertising, will sell well. In saturation with equipment placements will be medical products ($2.3B to print, -22 percent). De-packaging and packaged imports will hurt suppliers to medical consumables providers.