2009 Printing Industry Hall of Fame: Quest to Be the Best

As for his dealings with Zebrack in selling him several Mitsubishi sheetfed offset and web presses, Baker says the most appropriate adjectives are tough and fair. "He's probably one of the toughest, but fair, negotiators you'll ever come across, and it's probably because it's his money," Baker adds with a laugh. "In negotiating, he'll push you as far as he thinks is fair, just like you would expect his customers to do to him."