Catalog and Publication Outlook: A Cautious New Year

A year of uncertainty is how
 many magazine and catalog
 printers might describe 2009. Amidst the rising cost of postal rates and major cutbacks, publishers and catalogers have been forced to reevaluate their marketing and business strategies. Companies in both sectors looked at cost reduction, how to gain stronger customer loyalty and better ROIs, as well as adopting multi-channel strategies.