Catalog and Publication Outlook: A Cautious New Year

Most publishers and catalogers saw breaks in the price of paper over the course of 2009. While paper prices fell during the first quarter, they evened out by the third quarter.

"The paper industry continues to curtail capacity in an attempt to keep pace with the decline in demand and to facilitate more favorable return on investments," notes Ed Sheehan, executive vice president at Worldcolor. To help customers understand paper pricing trends, Worldcolor provides price/cost analysis on request so that clients can analyze the variable costs of paper ownership irrespective of price increases or decreases.