Catalog and Publication Outlook: A Cautious New Year

"Catalogers have responded to these challenges by increasing their focus on e-mail marketing, and by reducing gross mail quantities and frequencies," says Andy Bear, director of business development, Marketing Solutions Group, at Worldcolor. "They have also focused more on the scrutiny and analysis of customer demographics and product trends, as well as increases in special offers such as percentage-off coupons and free shipping, etc."