Catalog and Publication Outlook: A Cautious New Year

A Moving Target

Another catalog printer, Itasca, IL-based Continental Web Press, reevaluated its mailing and fulfillment part of the business to be in compliance with USPS requirements.

"The various sizes of the catalogs, along with wafer sealing requirements combined with the Intelligent Mail Barcode (IMB), are a lot to put on one's plate all at one time," stresses Ken Field, Continental president and CEO.