Catalog and Publication Outlook: A Cautious New Year

With a double-digit decline in both ad revenue and ad pages for B2B and consumer magazines, publishers were forced to cut back wherever they could, whether that was through staffing reductions, outsourcing, vendor consolidation and/or raising subscription prices.

"We have seen publishers discontinue non-performing titles either completely, or reduce frequency, run counts or move them to a Web-only environment at a much faster pace than in the past," explains Rick Marcoux, president of RR Donnelley Magazine and Commercial Services.