Catalog and Publication Outlook: A Cautious New Year

"Advertisers' budgets will remain tight, and magazines will be challenged to address the ROI metrics required to maintain their share of overall ad and marketing dollars," Marcoux predicts.

"There will also be a continued migration of ad spend to online initiatives, even though online will remain a small portion of the combined print and digital ad spend. Publishers will continue to focus on ways to determine the right balance of print and online, as well as to search for ways to monetize their digital assets."