Catalog and Publication Outlook: A Cautious New Year

Multi-channel strategies have grown to be a viable approach among magazine publishers, and will continue in the coming year. The consensus among publication printers is that both Websites and e-magazines will remain complementary to their customers' 
printed products.

Bolstering the Brand

"Success will require being able to surround the printed magazine with complementary, cross-distribution services that enhance the magazine's brand and present more advertising revenue opportunities," contends Bruce Jensen, vice president of sales for Transcontinental's Book, Catalog and Magazine groups in Montreal.