Catalog and Publication Outlook : Moving Forward Cautiously

In the past year, the catalog sector has also had its share of challenges, such as cost pressures, budget constraints, channel selection issues, fewer page counts, and the use of lighter- and lower-grade papers, to name a few.

Despite all of these challenges, the general consensus among major catalog printers is that the printed catalog will not be disappearing any time soon. The catalog will continue to serve as a primary sales channel that drives consumers to a direct marketer's Website or store.