Catalog and Publication Outlook : Moving Forward Cautiously

People Still Prefer Print

Transcontinental has continued its thrust to become a stronger multi-channel resource, according to Jensen. He also re-affirms that in spite of many predictions of the printed catalog's demise, it remains a core component of most multi-channel marketing efforts.

"People of all ages enjoy receiving catalogs. The most progressive catalogers are moving past the point of debating whether print works. They know it does. But, with few exceptions, the concept of mailing catalogs that drive consumers to a Website is here to stay. QR codes will further contribute to this trend."