Catalog and Publication Outlook : Moving Forward Cautiously

At Itasca, IL-based Continental Web, CEO Ken Field says many of his catalog customers have cut back on quantities. "In 2011, runs will continue to get smaller and the frequency of mailings will increase due to the cost of mailing," he explains. "But, despite the ongoing issue of postal costs, the catalog will continue to draw people in—as color creates an image that people are attracted to, whether in fashion, vacation settings or automobiles."