Catalog and Publication Outlook : Moving Forward Cautiously
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CDS Publications' Brown relays that while the printed catalog will continue to be an appealing avenue for driving customers to buy products, there is still work to be done on the personalization end. "Marketers are using digital printing to drive highly personalized direct mail, but the catalog marketplace has not yet aligned itself to capitalize on this potential," he maintains.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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