Catalog and Publication Outlook : Moving Forward Cautiously

B2B publications remained challenged through 2010, however, as reported ad spending declines continued. In 2011, some analysts predict that total U.S. ad spending will continue to grow, as well as digital ad revenues for consumer magazines.

Focus on Multi-Channel

Improving upon existing multi-channel marketing strategies continued to be the main emphasis for many publishers and catalogers in 2010. For example, RR Donnelley has continued to work with clients on how to effectively incorporate the use of QR (Quick Response) codes, generalized URL and personalized URL (PURL) solutions into their existing printing portfolios. RR Donnelley also offers its clients digital solutions such as DigiMag, which converts existing magazine PDF files into media-rich, online digital editions.