Catalog and Publication Outlook : Moving Forward Cautiously

Through a series of acquisitions, Saint-Laurent, Quebec-based Transcontinental Inc. has also enhanced its existing capabilities by adding custom publishing services, e-mail marketing, digital editions and database marketing services to circulation departments.

"Our acquisition of Conversys, a leading digital publishing solutions provider, gives us the ability to offer magazine publishers digital editions at several different sophistication levels, and to optimize those editions for mobile use," explains Bruce Jensen, group vice president of sales for Transcontinental's Magazine, Book and Catalog Group.