Catalog and Publication Outlook : Moving Forward Cautiously

"Many of our clients have also pursued other opportunities to increase revenue, such as selling online subscriptions for electronic versions of their titles and sending out personalized e-mails," notes Steve Brown, president of CDS Publications, a CGX company in Medford, OR.

"Other customers are driving more frequent news or feature articles to complement their monthly editions, as well as selling reprints in both electronic and hard-copy form."