Catalog and Publication Outlook : Moving Forward Cautiously

"The continued migration to Intelligent Mail will offer a solution for publishers to convert from traditional Address Correction Service (ACS) to the new Free ACS systems, providing reductions in postal-related expenses, especially for larger publishers," says Marcoux. "To further cut down on postal expenses, there continue to be efforts to increase the utilization of co-mail pools, both for short-run publishers' titles, and for longer-run publishers' supplemental mailings. Trim sizes have also been reduced, especially for many of the 9˝ titles that are now going back to a more traditional, standard size."