2011 Hall of Famers: In A Class by Themselves –Michelson

Or consider Ken Kaufman, a 40-year industry veteran who has reinvented his pursuits several times. He sold his business to Corporate Press in 2008, but remains onboard as president. Armed with a masters degree in journalism, Kaufman found himself in the newsletter publishing business. Unable to find printers that could meet his last-minute copy deadlines, he opted to start printing them—and ultimately newsletters for fellow publishers—himself. His business shifted to direct mail jobs 
in the mid-'90s as the newsletter work softened. The synergies between his direct mail clientele, and Corporate Press' sheetfed offset and digital printing capabilities, proved a perfect fit for the combined business to expand into cross-media marketing services. Now 70, Kaufman's business lexicon has morphed into newer technologies like QR codes, PURLs and Web-to-print portals.