Catalog and Publication Outlook : Multiple Platform Providers
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Despite some optimistic signs for the magazine and catalog printing segments in 2011, economic and industry uncertainty, multi-channel integration, postal increases and increased supply chain costs were issues that still lingered from 2010. There was, however, some good news for magazine publishers this year, as advertising sales levels began to rebound.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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