Catalog and Publication Outlook : Multiple Platform Providers

Jensen adds that the industry will see a steady improvement in print revenue next year, along with strong efforts to make the digital side—and especially mobile—grow more profitably.

Postal Uncertainty Ahead

On the postal front, there continues to be uncertainty for both publishers and catalogers surrounding financial stability of the U.S. Postal Service (USPS). Last summer, the USPS introduced a QR code discount promotion that offered a successful attempt at creating synergy between physical and electronic mediums.