Catalog and Publication Outlook : Multiple Platform Providers

However, USPS deflection penalties forced both printers and publishers to find solutions to help magazines retain their automated discounts. And, most recently, the Postal Service has applied for an exigent (above-inflation) rate 
increase, among other initiatives.

Publishers and catalogers have responded to rising postage costs by including tighter qualification standards for controlled publications, partial conversion to digital editions, co-mailing and co-palletization, smaller trim sizes, lower paper grades/lighter papers, less editorial content, frequency reductions and better list hygiene practices. “The continued migration to Intelligent Mail (IM) will also enable publishers to convert from traditional Address Correction Service (ACS) to the new Free ACS systems, providing reductions in postal-related expenses, especially for large publishers,” 
explains RR Donnelley’s Marcoux.