Catalog and Publication Outlook : Multiple Platform Providers

Catalogs Remain Strong

Looking at the catalog segment, there is no evidence of the printed catalog disappearing any time soon. “Our customers tell us over and over again that the appeal of printed catalogs has not diminished in the wake of more prolific electronic means,” relays John Coyle, president of catalog, direct marketing and retail services for RR Donnelley. “While more and more orders are completed electronically, the decision to buy among shoppers is still influenced by their tactile engagement with printed catalogs.”