Catalog and Publication Outlook : Multiple Platform Providers

Coyle adds that personalization continues to play a critical role in driving customer interest and engagement, and that list management, data mining and Web integration are key drivers to delivering relevant information to customers at the right time.

“We have experienced success with the effective use of add-on 
elements such as highly customized digital printing, peel-off cards and promotional labels as part of an 
integrated catalog campaign.”