Catalog and Publication Outlook : Multiple Platform Providers

According to the Publishers Information Bureau (PIB), publishers saw a 2.1 percent increase in advertising revenue through the third quarter of 2011, despite a slight 1.1 percent decrease in advertising pages. Consumer magazine ad revenue and pages grew in five of the 12 major advertising categories during the first three quarters, with double-digit page gains for Toiletries & Cosmetics, Apparel & Accessories and Financial.