Catalog and Publication Outlook : Multiple Platform Providers

A key focus for publishers and catalogers was how to continue to leverage their multi-channel marketing strategies. “Some publishers began to reorganize to better align their sales and marketing structures to support multi-
platform products. They also integrated digital content creation into their unified brand teams,” points out Rick Marcoux, president of RR Donnelley magazine and commercial services. “Publishers accelerated development of, and investment in, publishing processes and technologies to extend their reach to mobile, e-reader and other ’third screen’ devices.”