Catalog and Publication Outlook : Multiple Platform Providers
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RR Donnelley is helping its publishing clients integrate both print and digital platforms through the use of QR codes, generalized URL (GURL) and personalized URL (pURL) solutions. Its CustomPoint Solutions Group is also helping clients drive traffic from one channel to another. The latest version of its DigiMag 6.5 digital publishing solution has been enhanced for magazine publishers to now offer support for the Apple Newsstand storefront, Android tablet devices and apps for the Android storefront.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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