Catalog and Publication Outlook : Multiple Platform Providers

According to David Blais, executive vice president and president of magazines and catalogs for Quad/Graphics in Sussex, WI, advertisers today expect publishers to connect to their audiences through print, online, tablets, mobile and social media. But, each new channel can also create a substantial amount of work: “The whole industry—on the publisher side and the print side—has to redefine itself rapidly. While the trend to mobile and other content delivery is obvious, the challenge has been to monetize that trend and be effective and efficient across all of the channels.”