Catalog and Publication Outlook : Multiple Platform Providers
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Transcontinental’s multi-channel initiatives for magazine publishers include a full range of integrated solutions, such as data mining, digital editions, apps for mobile and tablet devices, social media, e-mail marketing, and Website and microsite development. It also launched an online Innovation Centre to show how both publishers and advertisers can use print to engage readers and increase response.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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