Commercial Printing Outlook : New Year, Similar Outlook

NAPL’s take on the economy and the printing industry in 2012 is for the numbers to be a little better than 2011, “but nowhere near strong enough to solve anyone’s problems,” according to its chief economist. Currently, the Blue Chip consensus is for GDP to be up just 2 percent in 2012, which is very weak for this stage of the business cycle. “We expect print sales to grow between 1 percent and 3 percent in 2012, as recovery from the Great Recession continues.”