Commercial Printing Outlook : New Year, Similar Outlook

“Get together with your key staff and put together a ’Recovery Manifesto’—a concise, bulleted statement of what you are going to do as a team to make a feeble, disappointing recovery your opportunity and your competition’s problem,” Paparozzi explains.

On the positive side, PIA’s 
Davis says 2012 could be a turning point. “Next year’s elections may be a watershed election in that we finally begin to tackle our long-term structural deficit. The crisis in 
Europe has given us a wake-up call,” he contends.