Direct Mail Outlook : Mail Matters for Marketers

“Our advanced marketing solutions, supported by the power of our data center, are a significant competitive differentiator for us,” Coltharp stresses.

Volatility in the marketplace, where the financial services sector revised marketing campaigns to comply with new regulatory requirements, was one of the primary challenges that confronted direct mail specialist IWCO Direct. Jim Andersen, CEO of the Chanhassen, MN-based firm, notes that all of IWCO’s clients needed to be nimble in the face of changes in marketing plans resulting from the impacts of the slow economy. According to Andersen, many of them focused on developing new products to address evolving market demand, which led to changes in offers, test strategies and mail plans.