Direct Mail Outlook : Mail Matters for Marketers

“We saw an opportunity in 2011 to augment direct mail programs with e-mail and text messaging for clients who wanted to take advantage of the information available in the Intelligent Mail Barcode regarding when mail arrived in the mailboxes of their customers and prospects,” he says. “In addition, we expanded our creative services offering to help clients take advantage of our technology investments and expertise across diverse market segments. We have also been pilot testing a new approach to commingling that we believe will greatly impact postage costs and in-home delivery for our customers.”