Direct Mail Outlook : Mail Matters for Marketers

“Financial strength and stability will be a key factor in 2012 as marketers want to be assured that their production partners can invest in new equipment, technology, and automation to support the dynamic nature of the marketplace and the marketing need to produce more targeted, relevant campaigns,” he remarks. “IWCO Direct is well-positioned with our private equity partners to expand our business, acquire new capabilities and exceed the expectations of our customers.”