Direct Mail Outlook : Mail Matters for Marketers

Despite the uncertainty surrounding postal rates and future delivery frequency, Sussex, WI-based Quad/Graphics reports that the direct marketing channel has been robust, with many clients increasing their mailing spend and programs. The key from the printer’s point of view, notes Steve Jaeger, president of QuadDirect, is optimizing the value of that spend by devising timely, relevant and engaging ways to boost ROI.