Direct Mail Outlook : Mail Matters for Marketers

Leveraging its Offerings

According to Jaeger, QuadDirect is offering more ways for clients to leverage its integrated data services, workflow solutions, expansive manufacturing platform, and efficient mailing programs to increase productivity and campaign deployment. The firm has invested more than $40 million in the platform over the past three years; in 2011, QuadDirect installed a new in-line press and personalization technology that enables more targeted, cost-effective direct mail options.