Direct Mail Outlook : Mail Matters for Marketers

“Part of direct mail’s staying power is because it’s not standing still,” Jaeger says. “It’s evolving and changing. We exhibited at the DMA this year, and our theme was ’unleashing the power of print’ through interactive print solutions that combine print and multichannel campaigns. Using QR codes, augmented reality and even embedded computer chips in direct mail makes it more effective, interactive, engaging and ultimately successful. We expect that kind of innovation can help offset the negatives of future postal challenges.”