Direct Mail Outlook : Mail Matters for Marketers

The emphasis (and pressure) toward one-to-one communication is constantly increasing, bringing with it the need for digital color whenever possible. This is another area in which RR Donnelley’s rollout of its ProteusJet digital inkjet color press line has augmented the variable data message.

With postage representing more than half of the campaign’s in-the-mail cost, direct marketers seek technology solutions to dial back on their postage bills. RR Donnelley’s variable imaging technology commingles mail streams and increases mail densities.