Direct Mail Outlook : Mail Matters for Marketers

“Without full-page variable imaging on envelopes and inserts, marketers are forced to break up mail streams, and that can increase postal costs (up to) three cents apiece,” Thornton points out. “On a million-piece campaign, that can be as much as $30,000.”

A member of the Coalition for a 21st Century Postal Service, RR Donnelley provides its customers with periodic, comprehensive reports regarding USPS reform initiatives, congressional bills and White House proposals. Yet, as the USPS situation grew more dire, the year turned out to be resurgent as clients opened up their new customer portfolios, bucking the trends of 2009 and 2010.