Direct Mail Outlook : Mail Matters for Marketers

It’s not like the mailing community doesn’t have a dog in this fight. But it’s important to note that, when push comes to shove, Mr. ZIP needs to look out for his own interests. And, as the postal drama continues to unfold, printers and mailers are mindful of their obligation to continue providing customers with maximized printing and postage savings. That won’t change, regardless of what the USPS looks like five or 10 years from now.