Direct Mail Outlook : Mail Matters for Marketers

“We continue to find ways to 
partner with clients, to plan marketing campaigns with them that cost less to produce and investigate ways to realize postage savings,” notes Matt Coltharp, president of The Cyril-Scott Co. of Lancaster, OH, and a member of the Consolidated Graphics (CGX) family.

CGX prides itself on all 70 member companies and 600 sales representatives being able to offer distribute/print/mail strategies to clients. Its geographical footprint provides a quicker time to market, supplemented by efficient postage and freight rates, Coltharp says.