Direct Mail Outlook : Mail Matters for Marketers

From an investment standpoint, the CGX chain added a number of key pieces to bolster direct mail production. Among the highlights: A six-color Goss M-500 heatset web press with in-line finishing system at Cyril-Scott, and the introduction of the HP T200 color inkjet web press platform. Also proving popular was the 2010 introduction of the CGX Flex Mailer, which allows a variety of material to be mailed as an automated flat. In addition, CGX released an upgrade to its Connect cross-media solution to improve client visibility of multichannel campaign performance in real-time.