2012 Graphics of the Americas: Latin Influence Sparks GOA

"I visited several Latin American countries (in 2011) and they feel like (GOA) is their show," Ryan observes. "They're going to be buying this year because the economies down there are very robust, experiencing about 4 percent to 5 percent growth.

Some of the GOA show floor extras emphasize the industry's migration from the days as dyed-in-the-wool printers to versatile marketing service providers. In the expo theater, exhibiting companies will proctor 10 future-oriented sessions geared toward the latest marketing trends. A number of centers dedicated toward ancillary/niche offerings include the direct-to-garment center, the Wide-Format Print Shop Live! and the vehicle wrap center.