Inkjet Summit 2013: Production Inkjet, the True Game Changer

In addition, Kent Smith, manager of strategic business planning with the U.S. Postal Service, gave a lunchtime presentation that detailed the challenges facing the USPS and how it envisions its future.

In his opening keynote, Corr called inkjet “the disruptive digital printing technology” that will challenge offset and allow the industry to move forward. He was not, however, talking about the quality of inkjet or electrophotography compared to offset. For now, offset has won this battle. However not every job requires the highest quality, he pointed out, and these “good enough” color jobs are where the opportunities lie.