Inkjet Summit 2013: Production Inkjet, the True Game Changer

“Make sure you know where those pages are going to come from,” urged Boer. He has seen buyers set up enough business to get started, but it’s the next 20 customers that prove to be more challenging.

As awareness of inkjet’s benefits grows, he said, this will get easier. But it will also get easier for your competition, so delaying a year could mean missing the boat.