Inkjet Summit 2013: Production Inkjet, the True Game Changer

Users noted that customers who are used to offset shells imprinted with variable text may notice the change in image reproduction quality for hybrid jobs shifted over to an inkjet press, and expect to pay less. So, you’ll have to be prepared to show them the benefits they can get from inkjet production printing, which more than make up for the quality difference and which include far higher personalization.